I think of all the ways a citizen comes into contact with their government, probably the two most frequent and most personal are currency and postage stamps.
Think about where you see stamps on a daily basis. They're in your bag that you carry everywhere you go. They're in your desk drawer right next to your favorite pens. They're stuck to the corner of the letters from your friends. A stamp—although a government may print it, although a sovereign's face may grace it—is a personal item.
So then, if you're the ruler of a country, but I have better stamps, who do you think the people will support?